Trademarks, the Bottom Line, and Safety

Usability and the Bottom Line

Cost–benefit analysis Although usability’s broad benefits are impressive, a cost-benefit analysis might be a necessary first step in introducing usability into your organization or a particular project. In usability cost-benefit analyses, the goal is to estimate the costs and benefits of specific usability activities—such as prototyping, usability testing, heuristic evaluation, and so on—and co...

The bottom line.

The bottom line

In the springtime, young men’s thoughts turn to love, but old men begin to contemplate retirement. I have lost count now, but this spring will be either the fourth or fifth time I will have retired and I am now looking forward to the next things I want to do. When I was in my fifties, twenty years ago, I was worried about retirement, having seen what happened to people I knew when they were tos...

The bottom line.

An annual investment of $92 billion for highways and bridges, between 2004 and 2009, is necessary to maintain the physical condition and performance characteristics of the system. An annual investment of $125.6 billion for highways and bridges is necessary to improve the physical condition and performance characteristics of the system over 20 years. An annual capital investment of $19 billion i...

PSA screening: the bottom line.